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The Founder

The Woman Behind Soul Petal

A vision shaped by beauty, emotion, and the belief
that flowers carry meaning beyond the moment.

Watch her story

Beauty Should Last Longer Than A Moment

1

For Naz, flowers were never simply decoration.
They were symbols of emotion, quiet expressions of love,
gratitude, and memory.

2

From an early age, she felt drawn to the way natural
beauty transforms a space and the emotions within it.

3

That belief would later become the foundation of SoulPetal.

A Journey Across Two WorldsBorn in Latin America and later building her life in North America, Nazly developed a deep appreciation for both artistry and elegance. Across cultures, flowers have always carried meaning, gestures of affection, remembrance, and celebration. Living between these worlds shaped the vision that would later inspire SoulPetal.

A Journey Designed With Intention

1
Designing Emotion

Designing Emotion

Before SoulPetal, Naz built her career in real estate, shaping spaces and discovering how the smallest details can transform the way people feel within them.

2
A Simple Question

A Simple Question

Over time, flowers became more than decoration, they became emotion. That’s when a question emerged: what if their beauty could last beyond the moment?

3
The Birth of SoulPetal

The Birth of SoulPetal

That question became the foundation of SoulPetal, a vision where beauty, intention, and time come together to create pieces that live far beyond the day they are given.

More Than A Flower

A rose can say what words cannot. It can celebrate love, honor memory, express gratitude and mark a new beginning. Through SoulPetal, flowers become lasting symbols of life's most meaningful moments.